Why you'd want to live in London

Not too big and not too small, not too far and not too close London is often referred to as a Goldilocks city. Originally settled at the fork of the Thames river in 1793 to be the capital of Upper Canada today London is the heart of southwestern Ontario, the largest city between Toronto and Detroit giving its residents a unique feeling of being part of both a rural and an urban community. This broad diversity can be seen in it's economic makeup and workforce. A large manufacturing base has sprung up along the 401 corridor including employers Amazon, Maple Leaf Foods, General Dynamic, 3M, and the car industry. It's central importance to the agricultural sector and it's institutions however have helped it weather recessions well in the past. Home to Western University and the country's highest rated Ivey Business School London is equally blessed with a large health services sector. After the work day is finished residents have no shortage of options for entertainment. A world class facility the John Labatt Centre is home to the London Knights, the London Lightning and brings big shows to town such as Jaz-Z, Guns and Roses and Neil Young. A vibrant downtown is filled with restaurants, theatre, nightlife and almost weekly festivals are held in Victoria park during the summer months. Considered a melting pot of age and tastes London often sees new brands and chains introduced to it first as a test market, while a growing sense of local community pride has created many local brands that are exported out. Centered in between Lake Erie and Lake Huron the weekend sees many Londoners get into their cars and head to beaches in Grand Bend, Port Stanley or one of the many other lighthouse and beach town communities that surround the city. With an international airport and direct flights to the Caribbean some choose to park their car and take out their passports instead! Whatever your personality there's a version of London that will make you feel at home.